Especially in Slovakia, Christmas commercials are pretty annoying and their only purpose is to persuade us to buy new mobile phone or tablet and stuff like this. That's normal but the way they try to persuade us is disgusting or let's say really embarassing.
Maybe the reason why Christmas commercials are that bad is that companies try to reach the biggest target group. Another reason is the lack of creativity screaming and kicking from televisons screens.
The whole commercial industry in Slovakia is focused on material stuff and spiritual stuff is missed out.
Thank God this problem is not everywhere. In western countries the companies are able to produce commercials and reach their goal with added value for customers. Added value means they deliver something more than just product they want you to buy. They make commercial deep or funny or both. There is something you can think about but also something that moves you forward because the main purpose is the Christmas time, and presents are just one of the tools to make people happy. If companies know the right way and know their target group only than can they deliver added value and of course product. New trend is adding hash tag in your commercial so you reach the biggest audience possible.
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I think that Christmas commercials should spread the Christmas athmosphere and remind people the main purpose of Christmas is to give love and share happiness with your loved ones and also strangers.
Here are some of the best Christmas commercials:
Lewis John Lewis commercial is the cutest thing ever. Make someone you love happy.
Sainsbury Sainsbury's commercial is breathtaking. We can hardly imagine what it was like to spend the Christmas eve in war zone.
Cocacola Cocacola is known for their wonderful commercials and they focus on sharing happiness.
Santa You believe in Santa and Santa believes in you.
Burberry Burberry. That little Beckham boy is a cutie. And of course I want to dance in London in that coat.
Mulberry Mulberry definitely won Christmas. It is the funniest commercial ever. Enjoy!
Well, I hope you will have a very merry Christmas and do not forget, it is not about presents but about love. :)
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